Auxetics, that is Negative Poisson's ratio materials

"Poisson's ratio, also called the Poisson coefficient, is the ratio of transverse contraction strain to longitudinal extension strain in a stretched bar. Since most common materials become thinner in cross section when stretched, Poisson's ratio for them is positive. The reason is that inter-atomic bonds realign with deformation. Stretching of normal honeycomb, shown on the right, illustrates the concept. Normal polymer foams or cellular solids, above left, have a positive Poisson's ratio. Re-entrant polymer foams developed in our laboratory, above right, have a negative Poisson's ratio." by Rod Lakes
http://silver.neep.wisc.edu/~lakes/Poisson.html

Auxetics are materials that have a negative Poisson's ratio. When stretched, they become thicker perpendicular to the applied force. Auxetic materials can be created from particular structures of macroscopic matter. Such materials are expected to have mechanical properties such as high energy absorption and fracture resistance. Auxetics may be useful in applications such as body armor, packing material, knee and elbow pads, robust shock absorbing material, and sponge mops. The term auxetic derives from a Greek word  which means "that which tends to increase", This terminology was coined by  Ken Evans of the University of Exeter.

More http://en.wikipedia.org/wiki/Auxetics