Michael Quinion (World Wide Words) writes
"Have you noticed how physical has begun to be more popular as one element in retronyms relating to the online world? If you actually go into a store to buy something, instead of ordering online, that’s physical shopping. Similarly, a physical book is one made with ink on dead trees, in contrast to a digital e-book. Both terms have been around for more than a decade but my impression is that they’ve only recently gone mainstream."